Privacy and Cookies Policy

Welcome to the Privacy and Cookie Policy for Arui AI. This Privacy and Cookies Policy describes the privacy practices relating to information that Arui AI ("Arui," "we," "us," "our") collects and uses on our websites that link to this policy, such as www.arui.ai or any other website where this policy is displayed (collectively, our "Site"), as well as through our analytics technology services that our clients use on their websites and their mobile applications (our "Services").

1. Information We Collect Through Our Services and How We Use It

Among other services, we provide analytics that allows advertisers, websites and app developers, and third-party ad platforms (collectively our "Clients") to better understand the effectiveness of their content, including online advertising. We may help Clients understand, for instance, whether their articles or ads tend to be viewed by users, and whether their articles or ads appear in a viewable manner. In providing these Services, we may work with business partners who collect and provide us with information collected from users' browsers or devices.

2. Information We Collect On Our Site and How We Use It

We collect the following information from users, whether passively or actively, when users visit our Site ("Site Information"):

3. How We Share the Service Information and Site Information

We share the Service Information (such as the Viewing Data) with our Clients and their service providers and other platforms that may assist those Clients.

• •As part of a business sale, merger, consolidation, investment, change in control, transfer of substantial assets, reorganization or liquidation, or in connection with steps taken in anticipation of such an event (e.g., due diligence)
• •With any subsidiaries which are partly or fully owned by corporate affiliates
• •With third parties that help us to provide the Site or Services, such as entities that help make our Site or Services available and functional, host our content and services, make available or transmit any information we hold, help us send emails, help us process payments, help us manage customer information, or other subcontractors, affiliates, and consultants which provide technical, customer, billing, administrative, event planning, marketing or operational services to us or our Clients
• •If required by law or in response to legal processes, such as a subpoena, or to cooperate in good faith with a request from a government or law enforcement agency or official
• •Where we believe sharing the information may prevent physical, financial or other harm, injury or loss; or we believe is necessary for protecting our interests; or is in connection with an investigation of suspected or actual unlawful activity

4. Cookies, Pixel Tags, and SDKs, and How We Use Them

Cookies are small data files that contain a string of characters, such as an anonymous unique browser identifier. Cookies are stored on your computer or other device and act as (usually unique) tags that identify your device. Our servers send your browser or device a cookie when you visit the Site, and Clients and partners may do likewise on their websites or through their multi-site platforms.

5. Third Parties on Our Own Site

As on most websites, third parties may directly gather user information from users of our Site through automated means such as cookies or pixels. For example, our third-party video hosting provider may use Flash cookies to collect and store information, such as your volume control preferences.

In addition, the Site may contain embedded third-party content or links to third-party websites and content. Our service does not control these websites and/or content, and these third parties' privacy policies are different from our own. You access linked websites or third-party content at your own risk. We are not responsible for the privacy practices of these websites or content providers, and you should check their applicable privacy policies to determine how they handle any information they collect from you.

6. Information Security

We take measures to protect against unauthorized access to or unauthorized alteration, interference, disclosure, or destruction of data we collect and store. These may include, for instance, internal reviews of our data collection, storage, and processing practices and security measures. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security. Of course, no security system is perfect. While we take a range of measures to safeguard against the unauthorized access to the data we collect and store, we cannot guarantee that it will not be disclosed or accessed inadvertently or through the unauthorized acts of others.

7. International Transfers

We may transfer personal information that we collect from you to us, third-party data processors or to members of our group of companies located in other countries in connection with the above purposes. Data that we collect will be stored on servers in the United States or in other territories. Please be aware that countries which are outside your country of residence may not offer the same level of data protection as your country of residence, although our collection, storage, and use of your personal data will continue to be governed by this Privacy and Cookies Policy.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and our legal obligations. When personal information is no longer needed, we will securely delete or anonymize it.

9. Children's Privacy

Our Services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information. If you believe that we might have any information from or about a child under 13, please contact us at contact@arui.ai.

10. Your Rights

If you are a resident of Australia, the European Union, California, or other jurisdictions with applicable privacy laws, you have the following rights:

• •The right to request access to, or ask us to provide you with copies of, personal information that we hold about you at any time, which may be subject to a fee specified by law for processing your request (but not for making a request for access). We will respond to your request within a reasonable period.
• •The right to ask us to update and correct any out-of-date or incorrect or inaccurate personal information that we hold about you free of charge. We will take reasonable steps to correct the information so that it is accurate, complete and up to date.
• •The right to opt out of any marketing communications that we (or any third party to whom we have disclosed your personal information with your consent) may send you.
• •The right to request deletion of your personal information, subject to certain exceptions provided by law.
• •For California residents: The right to opt out of the "sale" of your personal information. We do not sell personal information in the traditional sense, but some data sharing for advertising purposes may constitute a "sale" under California law. To opt out, please contact us at contact@arui.ai.

11. Changes to Privacy and Cookies Policy

We reserve the right to change this Privacy and Cookies Policy without prior notice at any time, and will do so by posting the updated version on our Site. We encourage you to review this policy periodically for any changes.

12. Contact Us

If you have any questions or concerns about this Privacy and Cookies Policy, or if you wish to exercise any of your rights, please contact us at: